Are you trying to tackle something totally new? Bold ideas are interesting but often do not fit into prescribed guidelines of established funders. To be a market maker, you need to explain the social need you wish to address and your methodology in more detail than usual. A white paper on the subject can set you up as a leader and attract both media and donor attention.
Turn to Indico for the intensive research required to underpin the white paper and its writing. Click on the link below for an example written by Sarita Gupta.